Bell Direct is a leading provider of online retail broking and investment services. The business operates online and services a broad range of retail clients including private clients, SMSFs and traders.
Offering a distinctly superior trading experience, Bell Direct has been recognised for its outstanding quality, value and customer service in numerous awards since its inception in 2006 and continues to be a market innovator.
Bell Direct is part of Third Party Platform, the only fully integrated open architecture platform in Australia. Third Party Platform utilises proprietary new generation technology developed by an experienced management team. The business operates from three offices located in Sydney, Perth and Kuala Lumpur, and has over 85 employees. Third Party Platform has $33.9 billion in CHESS sponsored holdings and 265,000 client accounts.
Leading provider of online retail broking and investment services
Only fully integrated open architecture platform in Australia
Proprietary new generation technology
THE LEADERSHIP TEAM
Lee Muco is the Chief Executive Officer of Third Party Platform Pty Ltd including its associated businesses Bell Direct, Desktop Broker and Bell Potter Online. Lee has over 20 years’ experience in the delivery of market leading trading and investing solutions. He held several senior positions with Sanford Securities and was a Director and General Manager of Australian Investment Exchange Ltd, providing white labelled trading and investing solutions to several large Australian banks and a wide range of financial intermediaries including brokers and IFA groups. Lee is a Director of Third Party Platform Pty Ltd, Bell Potter Capital Ltd and Bell Potter Securities Ltd.
Prior to establishing Bell Direct Advantage in Oct 2020, Ryan spent 21 years as an Executive Manager Broking & Markets and Head of CommSec One. Ryan has extensive experience in share trading, financial markets and online trading platforms as a former Responsible Manager of the largest online share trading business in Australia. His proactive approach with in-depth knowledge of market dynamics provides the foundation to a long history of managing HNW investors and traders. Ryan is a member of the Stockbrokers and Investment Advisers Association with accreditation as a Designated Trading Representative.